Heard of the working model of doing direct sales or network marketing business? If you have not heard about it, you are missing out on a sure way of improving your business, recruiting more leads and generating huge revenues.
Successful traditional and online and networking marketing businesses use this model. This model is attraction marketing.
So, what is attraction marketing?
Let’s look at an example. Which one is better?
- you call someone who is ready to do business with you or;
- you call and start persuading a stranger to buy your product?
The first option is obviously better. That is what attraction marketing is all about.
Attraction marketing is a way of leveraging the Internet to attract interested prospects to your MLM opportunity rather than chasing and bugging them about your products and services. In other words, it is a way of finding prospects that have a need you can fulfill.
If you are still cold calling, sending out flyers and brochures, buying leads, being punctual to hotel meetings and chasing friends and family in coffee shops to join your MLM team, you may know how tiresome and expensive the activities can be. While some of these marketing methods may still work, attraction marketing is more effective since it draws prospects to you rather than repel them.
In most cases, the concept of attraction is associated with network marketing. Network marketers explain how the products or service has changed their lives in an effort to convince other people to be part of the business by either buying the product or becoming associates.
How does it work?
Attraction marketing aims at gaining a primary spot in the mind of your prospects. Here is how it works:
- First, provide your prospects with useful information about how the product or service you are offering or the business you are running.
- Second, concentrate on teaching your prospects about a particular method, strategy or approach to building a business.
As a home business marketer, you will build a solid relationship with your prospects, establish yourself as a leader and/or expert and give valuable solutions to your marketer for free.
Why your business will fall if you don’t practice attraction marketing
With attraction marketing gaining more popularity in the multilevel marketing world, more business owners are realizing the need to attract customers rather than follow people who are not interested.
Attracting your prospects by addressing their pain points or showing them how they can achieve their desires (here, it can be health, financial freedom, etc.) leads to more signups and sales and build long lasting relationships with your prospects.
If you don’t place a magnet between you and your prospects, you will miss the benefits of attraction marketing. Today, potential buyers do not bother about your products and services. Neither do they care about your website and company but about you and the value or solution you are offering.
The secret in attraction marketing
It is simple: lead with value to attract people to you by solving their problems. It is not a secret that many people, maybe you too, know this trick but are not applying it properly. Why? Because you miss out on the most important element—YOU.
Like mentioned above, people want to work with you, not your company, not your products, not your services. Therefore, brand yourself.
Be careful about how you or your associates go about representing your products, services and business. Always address ethical and moral issues to protect your company’s integrity and avoid legal problems.