How to Attract Customers to Your Business

Before you pick up the phone to call a prospect to sell horse trailer insurance services, you should know your USP. However, the USP needs to be more than how your business or solution is different. If you are still calling customers with a pre-memorized 30-second pitch about your business, you are in for a hard time closing sales.

In the past, the “how we are different” type of USP worked well. However today, prospects are bombarded with sales people every now and then and will quickly dismiss you when they smell a ting of sales in your communication. So, how do you effectively get the attention of your prospects and make then give you their attention, and probably an appointment for a presentation? Redefine the USP.

Let’s look at an example. How would you approach selling to horse trailer insurance services company? Read on for some tips.

Define Your Unique Selling Proposition

To make your USP work, it has to be about the prospect rather than your business or product. Yes, you are already unique in your own way, but how will prospects benefit by doing business with you?  Prospects don’t care about your product; they want to know what’s in for them. Provide this in the USP.

Due to the differences in business offerings and practices, it is difficult to define a standard process of creating a unique selling proposition. However there are factors that cut across the broad when defining a USP. To define your USP, answer these two questions:

  • Who is your ideal customer?

Who is your business targeting? Which prospects will appreciate your products and/or services? The answer to these questions will help you determine your ideal customer. The ideal customer should find value in your offering, needs the offering and is capable of … Read the rest

Attract Prospects to Your Online Network Marketing Opportunity

The sales and marketing departments of brick and mortar stores and online businesses are in some sort of competition. The competition is about who can position their product in the market and win a huge slice of the market. As MLMers, we are also in the same marketing environment.

There are many MLM opportunities in the market and you will be up against other MLMers from different companies trying to win over the same prospects that you are targeting. So, how do you deal with the competition?

To be successful in MLM, you need a different approach to finding leads—an interesting and different approach that seeks not to nag customers but otherwise bring forth value and attract customers. This is known as Attraction Marketing.

Attraction marketing, otherwise referred to as educational marketing, is what successful network marketers are doing to recruit new leads and build their teams.

If you have read how to start a WordPress blog and have set up a site,  how do you go about generating leads with attraction marketing?  Here are some tips that will help you:

Gain Your Customers’ Trust First

In attraction marketing, you should start your communication with the problem of your audience in mind. Address the problems by offering valuable solutions.

Find out the problems that your audience has, answer their questions and offer working solutions even if you are connecting with them for the first time.  The easiest way to get someone to trust you is to help them without expecting anything in return. Doing so will make the prospects trust you, check your recommendations and even join your MLM opportunity in the near future.

Create Multiple Forms of Content

It is not enough to provide information to your audience; how you deliver the information also counts. You can … Read the rest