Facebook has in the recent past clearly placed itself at the core of modern day marketing. It is a powerful tool which if well utilized, can bring unmatched value to any we based business.
To be able to connect with the millions of people that browse the site each day, it is essential to create a Facebook page that will generate traffic to your website. A Facebook page is better placed to create revenue for the business. Creating an attractive website page is not easy. It takes time and plenty of planning so that content can match what the visitors to the site are attracted to.
According to reliable statistics, Facebook is home to 500 million users globally. It is estimated for these 50 million users, each has connection to at least 60 pages. This makes a huge network of users. It is estimated that by the start of 2011, purpose built pages in Facebook had reached 5.3 billion.
Currently, over 65 percent of web based businesses are rely entirely on Facebook for their marketing campaigns. Many of these businesses have active pages on Facebook rather than links to other websites. The pages are much more effective when it comes to giving corporate information and product details.
While there are consultancy firms that can help in setting up attractive Facebook pages for businesses, this is a task that you can do without help. Since your company may not have a budget set aside for the exercise, you need to know the steps of making a page, getting targeted fans to the page and keeping an active online community. What matters most in a page is the relevance of the information provided. Too much information may discourage readers as it is viewed as boring to read.
Details that will be of immediate benefit to readers and brand clients are those involving new or upcoming product offers and planned events that may be of interest to them. Promotions, bonuses and other freebies are also catchy news that will without doubt generate traffic to your website. To make the page a bit livelier to visitors, there are a number of free apps that can be included. Such apps and links to exciting facilities also help to hook potential customers. An option for subscription is also very vital in a business Facebook page. When customers read about the products and services they need to be convinced to subscribe.