To improve the traffic and leads generated from your business website, you should optimize it for search engines. Search engine optimization involves using various techniques to make your website appear high on search results when your prospects type various key terms on search engines. A business SEO consulting firm can perform a website audit and offer SEO services that will make your website show higher than that of your competitors in search results.
There are a number of SEO agencies you can hire. You should do your homework well to find an agency that understands your needs and has the proven expertise to improve your online business. Here are some things to keep in mind when looking for a SEO company:
Hire a company that is known for working flawlessly with clients in SEO projects. The company should remain committed to the project until its completion. Some companies will require you to fill a discovery form for SEO before starting your project.
The company should understand your target market and know the key terms your prospects type on search engines when looking for your products or services. . Ranking for the right keywords is crucial to achieving your sales goals. Avoid companies that use software to automatically generate keywords for your business. Every keyword that the company will be optimizing your website for should help in improving your bottom line.
Find out the exact SEO techniques that the company will be implementing to make your website rank high on search engines. A professional SEO consulting firm will perform both on-page and off-page optimization on your websites. Some of the techniques that the company can employ include social media marketing, press release submissions, directory submission, guest posting among others.
You should also look at other efforts that the company will … Read the rest
Can you market your services or products online? How much will it cost you?
Yes, it is possible to earn an income by marketing your services online without investing so much in it. One of the ways you can market your services is through Fiverr.
Fiverr is a cheap platform where you can market any kind of service you offer, be it entertainment, health, technology or any other industry. All you need to do is set up an account, create your profile and post a list of services that you wish to offer. When you can effectively handle the jobs you get, you can then cross over and offer the services to other freelance sites.
Through Fiverr, customers can buy any service or products starting at just $5. Service providers pay a service charge of $1 per $5 job. You can use Fiverr in the following ways:
- Flip your services
- Sell your services
- Buy services
Flip Your Services
Fiverr offers services starting at $5. This is approximately half of what other freelance sites charge. You can use Fiverr services and still be competitive with other freelance sites. You can also flip your services at other sites if you notice many people are interested in them. This will enable you make even more money. Flipping your services to other freelance sites like Odesk and Elance does not mean you have to close down your Fiverr account.
Sell Your Services
At Fiverr, many business owners outsource the services that they need. The services can range from content writing (for example, blog posts) to product development (for example, pet ID tags.)The vendors you choose must have a considerable amount of good feedback. If your site generates money, you can spend time planing and strategizing and let others do the work for … Read the rest
Everyone is talking about e-marketing being the in-thing and the fastest way to escalate your store sales. But, how can you maximize on online marketing to realize profits? Here are 10 proven tips that will guarantee your success with online marketing.
Learn The Difference Between What Works And What Doesn’t
Unfortunately, creativity does not always directly translate to sales. At least not in e-marketing or online marketing. To ensure your creativity is working, keep checking your results. Moreover, continue doing the things that give the best results. if you have an online store, it is important to install a technology that can tracks visitors. For example, the technology should provide information on how visitors found your site. You can also ask visitors to fill in a questionnaire with that information after their purchase.
Have A Web Address That Makes Sense
Invest time to think and decide the website URL (address) to use. Believe it or not, your site will attract more visitors if it effectively communicates your idea and is unique. It might be challenging to find a good domain name as most have been taken. However, you can go for something that has a similar name to your company’s.
Market Your Store Extensively
The first marketing strategy to implement are the ones you already have. If you are already using a company letter head, brochures and business cards, simply include your web address in them. Another marketing strategy to pay attention to is search engine optimization. Your e-commerce business won’t yield any worthwhile returns if it can’t be found on the first page of Google. Even if you have to pay your web developer for this, do it as it will be worth the money.
Another method worth considering is the pay-per-click (PPC) marketing that’s offered by Google. This … Read the rest
Heard of the working model of doing direct sales or network marketing business? If you have not heard about it, you are missing out on a sure way of improving your business, recruiting more leads and generating huge revenues.
Successful traditional and online and networking marketing businesses use this model. This model is attraction marketing.
So, what is attraction marketing?
Let’s look at an example. Which one is better?
- you call someone who is ready to do business with you or;
- you call and start persuading a stranger to buy your product?
The first option is obviously better. That is what attraction marketing is all about.
Attraction marketing is a way of leveraging the Internet to attract interested prospects to your MLM opportunity rather than chasing and bugging them about your products and services. In other words, it is a way of finding prospects that have a need you can fulfill.
If you are still cold calling, sending out flyers and brochures, buying leads, being punctual to hotel meetings and chasing friends and family in coffee shops to join your MLM team, you may know how tiresome and expensive the activities can be. While some of these marketing methods may still work, attraction marketing is more effective since it draws prospects to you rather than repel them.
In most cases, the concept of attraction is associated with network marketing. Network marketers explain how the products or service has changed their lives in an effort to convince other people to be part of the business by either buying the product or becoming associates.
How does it work?
Attraction marketing aims at gaining a primary spot in the mind of your prospects. Here is how it works:
- First, provide your prospects with useful information about how the product or service you
… Read the rest
Before you pick up the phone to call a prospect to sell horse trailer insurance services, you should know your USP. However, the USP needs to be more than how your business or solution is different. If you are still calling customers with a pre-memorized 30-second pitch about your business, you are in for a hard time closing sales.
In the past, the “how we are different” type of USP worked well. However today, prospects are bombarded with sales people every now and then and will quickly dismiss you when they smell a ting of sales in your communication. So, how do you effectively get the attention of your prospects and make then give you their attention, and probably an appointment for a presentation? Redefine the USP.
Let’s look at an example. How would you approach selling to horse trailer insurance services company? Read on for some tips.
Define Your Unique Selling Proposition
To make your USP work, it has to be about the prospect rather than your business or product. Yes, you are already unique in your own way, but how will prospects benefit by doing business with you? Prospects don’t care about your product; they want to know what’s in for them. Provide this in the USP.
Due to the differences in business offerings and practices, it is difficult to define a standard process of creating a unique selling proposition. However there are factors that cut across the broad when defining a USP. To define your USP, answer these two questions:
- Who is your ideal customer?
Who is your business targeting? Which prospects will appreciate your products and/or services? The answer to these questions will help you determine your ideal customer. The ideal customer should find value in your offering, needs the offering and is capable of … Read the rest
The sales and marketing departments of brick and mortar stores and online businesses are in some sort of competition. The competition is about who can position their product in the market and win a huge slice of the market. As MLMers, we are also in the same marketing environment.
There are many MLM opportunities in the market and you will be up against other MLMers from different companies trying to win over the same prospects that you are targeting. So, how do you deal with the competition?
To be successful in MLM, you need a different approach to finding leads—an interesting and different approach that seeks not to nag customers but otherwise bring forth value and attract customers. This is known as Attraction Marketing.
Attraction marketing, otherwise referred to as educational marketing, is what successful network marketers are doing to recruit new leads and build their teams.
If you have read how to start a WordPress blog and have set up a site, how do you go about generating leads with attraction marketing? Here are some tips that will help you:
Gain Your Customers’ Trust First
In attraction marketing, you should start your communication with the problem of your audience in mind. Address the problems by offering valuable solutions.
Find out the problems that your audience has, answer their questions and offer working solutions even if you are connecting with them for the first time. The easiest way to get someone to trust you is to help them without expecting anything in return. Doing so will make the prospects trust you, check your recommendations and even join your MLM opportunity in the near future.
Create Multiple Forms of Content
It is not enough to provide information to your audience; how you deliver the information also counts. You can … Read the rest