3 Tips for Choosing the Right SEO Provider

by BettyMSales & Marketing

To improve the traffic and leads generated from your business website, you should optimize it for search engines. Search engine optimization involves using various techniques to make your website appear high on search results when your prospects type various key terms on search engines. A business SEO consulting firm can perform a website audit and offer SEO services that will make your website show higher than that of your competitors in search results.

There are a number of SEO agencies you can hire. You should do your homework well to find an agency that understands your needs and has the proven expertise to improve your online business. Here are some things to keep in mind when looking for a SEO company:

Hire a company that is known for working flawlessly with clients in SEO projects. The company should remain committed to the project until its completion. Some companies will require you to fill a discovery form for SEO before starting your project.

The company should understand your target market and know the key terms your prospects type on search engines when looking for your products or services. . Ranking for the right keywords is crucial to achieving your sales goals. Avoid companies that use software to automatically generate keywords for your business. Every keyword that the company will be optimizing your website for should help in improving your bottom line.

Find out the exact SEO techniques that the company will be implementing to make your website rank high on search engines. A professional SEO consulting firm will perform both on-page and off-page optimization on your websites. Some of the techniques that the company can employ include social media marketing, press release submissions, directory submission, guest posting among others.

You should also look at other efforts that the company will … Read the rest

Buy or Market Your Services On Fiverr

by BettyMSales & Marketing

Can you market your services or products online? How much will it cost you?

Yes, it is possible to earn an income by marketing your services online without investing so much in it. One of the ways you can market your services is through Fiverr.

fiverr homepage

Fiverr is a cheap platform where you can market any kind of service you offer, be it entertainment, health, technology or any other industry.  All you need to do is set up an account, create your profile and post a list of services that you wish to offer. When you can effectively handle the jobs you get, you can then cross over and offer the services to other freelance sites.

Through Fiverr, customers can buy any service or products starting at just $5. Service providers pay a service charge of $1 per $5 job. You can use Fiverr in the following ways:

  • Flip your services
  • Sell your services
  • Buy services

Flip Your Services

Fiverr offers services starting at $5. This is approximately half of what other freelance sites charge. You can use Fiverr services and still be competitive with other freelance sites.  You can also flip your services at other sites if you notice many people are interested in them. This will enable you make even more money. Flipping your services to other freelance sites like Odesk and Elance does not mean you have to close down your Fiverr account.

Sell Your Services

At Fiverr, many business owners outsource the services that they need. The services can range from content writing (for example, blog posts) to product development (for example, pet ID tags.)The vendors you choose must have a considerable amount of good feedback. If your site generates money, you can spend time planing and strategizing and let others do the work for … Read the rest

How to Attract Customers to Your Business

by BettyMBusiness & Finance

Before you pick up the phone to call a prospect to sell horse trailer insurance services, you should know your USP. However, the USP needs to be more than how your business or solution is different. If you are still calling customers with a pre-memorized 30-second pitch about your business, you are in for a hard time closing sales.

In the past, the “how we are different” type of USP worked well. However today, prospects are bombarded with sales people every now and then and will quickly dismiss you when they smell a ting of sales in your communication. So, how do you effectively get the attention of your prospects and make then give you their attention, and probably an appointment for a presentation? Redefine the USP.

Let’s look at an example. How would you approach selling to horse trailer insurance services company? Read on for some tips.

Define Your Unique Selling Proposition

To make your USP work, it has to be about the prospect rather than your business or product. Yes, you are already unique in your own way, but how will prospects benefit by doing business with you?  Prospects don’t care about your product; they want to know what’s in for them. Provide this in the USP.

Due to the differences in business offerings and practices, it is difficult to define a standard process of creating a unique selling proposition. However there are factors that cut across the broad when defining a USP. To define your USP, answer these two questions:

  • Who is your ideal customer?

Who is your business targeting? Which prospects will appreciate your products and/or services? The answer to these questions will help you determine your ideal customer. The ideal customer should find value in your offering, needs the offering and is capable of … Read the rest

Attract Prospects to Your Online Network Marketing Opportunity

by BettyMSales & Marketing

The sales and marketing departments of brick and mortar stores and online businesses are in some sort of competition. The competition is about who can position their product in the market and win a huge slice of the market. As MLMers, we are also in the same marketing environment.

There are many MLM opportunities in the market and you will be up against other MLMers from different companies trying to win over the same prospects that you are targeting. So, how do you deal with the competition?

To be successful in MLM, you need a different approach to finding leads—an interesting and different approach that seeks not to nag customers but otherwise bring forth value and attract customers. This is known as Attraction Marketing.

Attraction marketing, otherwise referred to as educational marketing, is what successful network marketers are doing to recruit new leads and build their teams.

If you have read how to start a WordPress blog and have set up a site,  how do you go about generating leads with attraction marketing?  Here are some tips that will help you:

Gain Your Customers’ Trust First

In attraction marketing, you should start your communication with the problem of your audience in mind. Address the problems by offering valuable solutions.

Find out the problems that your audience has, answer their questions and offer working solutions even if you are connecting with them for the first time.  The easiest way to get someone to trust you is to help them without expecting anything in return. Doing so will make the prospects trust you, check your recommendations and even join your MLM opportunity in the near future.

Create Multiple Forms of Content

It is not enough to provide information to your audience; how you deliver the information also counts. You can … Read the rest