Digital & Social Archives

Criteria for Selecting an Advertising Agency

For the success of any business venture, advertising is mandatory. Advertising helps to reach potential consumers with information about your goods and services. The effectiveness of any marketing campaign is determined by the choice of digital agency. While there are a number of traditional methods that can be used to reach out to clients, digital media remains the leading modern day marketing strategy. For instance, the Internet hosts to millions of people each day. Reaching out to even a small percentage of such a huge customer base is a big plus for any business.

Whether you are running a small niche site selling the best hand creams for nurses or a large corporation, you need an advertising agency to help you implement your marketing plan.

When choosing a digital agency to carry out your marketing activities, there are a number of factors that must not be ignored. Most of these revolve around legal issues while others are based on the effectiveness of the firm in question.

Track Record of the Agency

The track record of the digital agency you want to work with is an important area that needs to be looked at. If the agency has no track record you cannot be sure of the quality of their work. Before choosing an agency, inquire on their previous projects and even ask for references for customers they have worked for before. Contact the clients and get their honest opinion of the quality of services they received form the agency.

Is the Company Complaint to ASA Standards?

Compliance to Advertising Standards Authority is an obvious prerequisite. Choosing to work with a firm that does not adhere to the Committee of Advertising Practice codes is a sure way of inviting problems in future. CAP ensures a level playing field in the area … Read the rest

How to Create the Right Blogging Persona

2 years ago by BettyMDigital & Social

Being a good blogger is all about letting your personality help your blog stand out from all of the others out there which helps you get ahead of your competition. Bloggers who are successful know where they stand with their readers and how those readers react to the content they create and that makes it easy for them to create posts that are filled with their own personalities. Keep reading to learn how to create a blogging persona that you can then use to make a big impact on your readers.

Have a Theme

It is important to develop a theme for your blog so that you can write all of your posts around it. For example, if you are interested in nursing, you can center your theme around the best stethoscopes in the market. Selecting a topic and a theme for your posts are not the same thing. A topic is meant just for one post but a theme is an umbrella that covers all of the individual posts that you will write. You should always try to tightly theme your content and keep it closely related, so that your readers are able to navigate your blog properly, and at the same time connect to your blog.

But how does that help you create your own blogging persona? If your readers can tell that you’ve chosen a theme they’ll be more likely to keep reading you. Your readers will see you as an expert in your field who can offer them help and advice when it is needed and they’ll translate them into a much better blogging persona.

Produce Great Content

Secondly, people come to your blog page not just because it is special, but because it has special info about yourself. This is why you should put your … Read the rest

How to Come Up With Blog Post Topics

2 years ago by BettyMDigital & Social

Looking to generate topics for your next blog post? Read on for some tips.

Whether you are running a hobby blog around fish finder reviews or a corporate portal about manufacturing, you need to feed your audience with regular high quality content.

You can use various online alerts tools to generate plenty of blog post ideas. Simply set the online tools to send you an email every time keywords in your niche are mentioned, say about twenty. Once the emails start coming through, look through the headlines and copy the links to articles you believe will have some future value. When you get multiple alerts for a story covering the same topic, then you know it’s worth covering.

You can try other methods if you don’t want to go through the popular blogs and visit different publications to look for interesting topics. Watching videos and listening to online podcasts are other ways in which you can get fair ideas on fresh topics. Another topic is by giving advice to your readers, such as on how to alleviate pain if they are experiencing it. SeniorCouch is a good example of a blog that solely focuses on problems that their audience (seniors) have. On the blog, there is a wide range of diverse topics such as best shoes for elderly men and women. You should focus on issues that your reader might find interesting, such as solutions to their problems.

Be adventurous and create a post on something you have never handled before. This is one area that not many bloggers want to get into because it requires you to take a risky plunge. Forget about appearing dumb and only then will your readers become raving fans. What is the worst thing that could take place?

Lastly, reveal your mistakes. That’s … Read the rest

How to Attract Comments on Your Blog

2 years ago by BettyMDigital & Social

An interesting feature of high traffic blogs is that they don’t only attract visitors, they also get many comments as well. If you want to start getting more readers commenting on your blog posts, this is certainly doable, but you have to take the right steps. The fact is, readers will only leave a comment if something about a blog post stands out to them in some way. Let’s look into how you too can attract lots of relevant comments to your blog post by making use of simple tactics that work.

Encourage Your Readership

Getting people to post on your blog is essential if you want a really active blog so you have to encourage them to do so. There are lots of people who don’t understand what the comments section is for and others simply can’t be bothered to take the time. If you tell your readers outright that you would like them to comment, it opens up new doors for you.

For example, check the this article about the best green teas. At the end of the article, you can see the author is inviting reader to comment about what they have just read.

Besides that, you have to realize that people sometimes require only a bit of nudge to take action. Just let people know you really are interested in their opinions and what they think of your work since it will help you create much better content in the future. It comes down to how convincing you are in getting people to comment regularly on your blog. Before convincing your readers, though, you need to understand that a blog without comments might as well be dead.

If You Want More Comments Deactivate the “No Follow” Tag

This one action on your part will immediately … Read the rest

ASA/CAP Code Compliance

3 years ago by BettyMDigital & Social

What does it mean for brands?

The UK Advertising Standards Authority (ASA) is a regulatory body that has been in operation for over 50 years. Its core mandate is to control and regulate advertising content on the media including the Internet.

With advertising being the only way that marketers can reach potential clients, sometimes there can be temptation to give untrue information or misleading details concerning a product or service. This is especially true where markets are shrinking or competition is severe. Such are some of the factors that led to creation of the regulatory body. Its functions include ensuring that all adverts are legal, truthful and accurate. ASA also ensures that the advertisements are within the advertising codes that have been set up.

A number of rules that have been put in place regarding misleading advertisements, betting, content related to child protection and social responsibility. These, together with the repercussions and penalties for non-adherence, are clearly outlined in the Advertising Code which must be complied with by all brands.

There are millions of advertisements that go on air every day through different mediums. In UK alone, it is estimated that over 10 million advertisements are recorded each year. Those that do not go through the formal channels are even more. Out of these, statistics show that close to 50,000 complaints are received regarding the content of the advertisements. The complaints range from lies, misleading instructions, harmful manuals and mature content targeted at children. These are just some of the wrongs that the Advertising Standards Authority is supposed to correct.

Over the years, ASA has built a strong foundation of protecting the public through auditing and health checking the content that is delivered to them through print, audio/visual and the Internet. What this means is that all advertisements formulated to … Read the rest

Online Marketing: 10 Proven Tips To Help You Market Your Store

3 years ago by BettyMSales & Marketing

Everyone is talking about e-marketing being the in-thing and the fastest way to escalate your store sales. But, how can you maximize on online marketing to realize profits? Here are 10 proven tips that will guarantee your success with online marketing.

Learn The Difference Between What Works And What Doesn’t

Unfortunately, creativity does not always directly translate to sales. At least not in e-marketing or online marketing. To ensure your creativity is working, keep checking your results. Moreover, continue doing the things that give the best results. if you have an online store, it is important to install a technology that can tracks visitors. For example, the technology should provide information on how visitors found your site. You can also ask visitors to fill in a questionnaire with that information after their purchase.

Have A Web Address That Makes Sense

Invest time to think and decide the website URL (address) to use. Believe it or not, your site will attract more visitors if it effectively communicates your idea and is unique. It might be challenging to find a good domain name as most have been taken. However, you can go for something that has a similar name to your company’s.

Market Your Store Extensively

The first marketing strategy to implement are the ones you already have. If you are already using a company letter head, brochures and business cards, simply include your web address in them. Another marketing strategy to pay attention to is search engine optimization. Your e-commerce business won’t yield any worthwhile returns if it can’t be found on the first page of Google. Even if you have to pay your web developer for this, do it as it will be worth the money.

Another method worth considering is the pay-per-click (PPC) marketing that’s offered by Google. This … Read the rest

What Is Attraction Marketing?

3 years ago by BettyMDigital & Social

Heard of the working model of doing direct sales or network marketing business? If you have not heard about it, you are missing out on a sure way of improving your business, recruiting more leads and generating huge revenues.

Successful traditional and online and networking marketing businesses use this model. This model is attraction marketing.

So, what is attraction marketing?

Let’s look at an example. Which one is better?

you call someone who is ready to do business with you or;
you call and start persuading a stranger to buy your product?

The first option is obviously better. That is what attraction marketing is all about.

Attraction marketing is a way of leveraging the Internet to attract interested prospects to your MLM opportunity rather than chasing and bugging them about your products and services. In other words, it is a way of finding prospects that have a need you can fulfill.

If you are still cold calling, sending out flyers and brochures, buying leads, being punctual to hotel meetings and chasing friends and family in coffee shops to join your MLM team, you may know how tiresome and expensive the activities can be. While some of these marketing methods may still work, attraction marketing is more effective since it draws prospects to you rather than repel them.

In most cases, the concept of attraction is associated with network marketing. Network marketers explain how the products or service has changed their lives in an effort to convince other people to be part of the business by either buying the product or becoming associates.

How does it work?

Attraction marketing aims at gaining a primary spot in the mind of your prospects. Here is how it works:

First, provide your prospects with useful information about how the product or service you

… Read the rest

Facebook Trends, How To Create Amazing Facebook Pages

3 years ago by BettyMDigital & Social

Facebook has in the recent past clearly placed itself at the core of modern day marketing. It is a powerful tool which if well utilized, can bring unmatched value to any we based business.

To be able to connect with the millions of people that browse the site each day, it is essential to create a Facebook page that will generate traffic to your website. A Facebook page is better placed to create revenue for the business. Creating an attractive website page is not easy. It takes time and plenty of planning so that content can match what the visitors to the site are attracted to.

According to reliable statistics, Facebook is home to 500 million users globally. It is estimated for these 50 million users, each has connection to at least 60 pages. This makes a huge network of users. It is estimated that by the start of 2011, purpose built pages in Facebook had reached 5.3 billion.

Currently, over 65 percent of web based businesses are rely entirely on Facebook for their marketing campaigns. Many of these businesses have active pages on Facebook rather than links to other websites. The pages are much more effective when it comes to giving corporate information and product details.

While there are consultancy firms that can help in setting up attractive Facebook pages for businesses, this is a task that you can do without help. Since your company may not have a budget set aside for the exercise, you need to know the steps of making a page, getting targeted fans to the page and keeping an active online community. What matters most in a page is the relevance of the information provided. Too much information may discourage readers as it is viewed as boring to read.

Details that will be of … Read the rest

Future Trends in Social Media

3 years ago by BettyMDigital & Social

The last couple of years have witnessed a tremendous growth of social media. While a decade ago it was viewed as fad, the perception has changed greatly as marketers and organizations see a valuable avenue to reach out to the outside world in an easy and cost effective way.

The emerging of more social websites and their growing membership size shows how influential social media has become. It is an indication that it is not an idea that is dying soon. In the coming years there are predictions of increased reliance in social media for purposes of marketing and information distribution. Some of these changes are already being experienced while others are clearly on the pipeline.

Privacy is slowly being done away with as social media opens up peoples lives through interaction. In the coming years it will be easy to get the true personal profiles of employers and employees on social media. From there, one can tell their interests, likes, dislikes, opinions on various issues and even credentials. More private life data will be available as people upload videos, photos and family information that was previously confidential. This will generally make it easier to do business and socialize among many other things.

It is predicted that the influence of social media will grow threefold in the coming years as more people learn of its benefits and subscribe to various social networks. This will increase the demand and search for information on the popular search engines like Google, Yahoo, Baidu and Bing. Blogs and social websites like Twitter and Facebook that have already established themselves as leading social networking sites will be the biggest beneficiaries in this expected boom.

Due to the huge influx of data in social media networks, content management will be the next big headache. The owners … Read the rest