To improve the traffic and leads generated from your business website, you should optimize it for search engines. Search engine optimization involves using various techniques to make your website appear high on search results when your prospects type various key terms on search engines. A business SEO consulting firm can perform a website audit and offer SEO services that will make your website show higher than that of your competitors in search results.
There are a number of SEO agencies you can hire. You should do your homework well to find an agency that understands your needs and has the proven expertise to improve your online business. Here are some things to keep in mind when looking for a SEO company:
Hire a company that is known for working flawlessly with clients in SEO projects. The company should remain committed to the project until its completion. Some companies will require you to fill a discovery form for SEO before starting your project.
The company should understand your target market and know the key terms your prospects type on search engines when looking for your products or services. . Ranking for the right keywords is crucial to achieving your sales goals. Avoid companies that use software to automatically generate keywords for your business. Every keyword that the company will be optimizing your website for should help in improving your bottom line.
Find out the exact SEO techniques that the company will be implementing to make your website rank high on search engines. A professional SEO consulting firm will perform both on-page and off-page optimization on your websites. Some of the techniques that the company can employ include social media marketing, press release submissions, directory submission, guest posting among others.
You should also look at other efforts that the company will … Read the rest
Can you market your services or products online? How much will it cost you?
Yes, it is possible to earn an income by marketing your services online without investing so much in it. One of the ways you can market your services is through Fiverr.
Fiverr is a cheap platform where you can market any kind of service you offer, be it entertainment, health, technology or any other industry. All you need to do is set up an account, create your profile and post a list of services that you wish to offer. When you can effectively handle the jobs you get, you can then cross over and offer the services to other freelance sites.
Through Fiverr, customers can buy any service or products starting at just $5. Service providers pay a service charge of $1 per $5 job. You can use Fiverr in the following ways:
- Flip your services
- Sell your services
- Buy services
Flip Your Services
Fiverr offers services starting at $5. This is approximately half of what other freelance sites charge. You can use Fiverr services and still be competitive with other freelance sites. You can also flip your services at other sites if you notice many people are interested in them. This will enable you make even more money. Flipping your services to other freelance sites like Odesk and Elance does not mean you have to close down your Fiverr account.
Sell Your Services
At Fiverr, many business owners outsource the services that they need. The services can range from content writing (for example, blog posts) to product development (for example, pet ID tags.)The vendors you choose must have a considerable amount of good feedback. If your site generates money, you can spend time planing and strategizing and let others do the work for … Read the rest
What does it mean for brands?
The UK Advertising Standards Authority (ASA) is a regulatory body that has been in operation for over 50 years. Its core mandate is to control and regulate advertising content on the media including the Internet.
With advertising being the only way that marketers can reach potential clients, sometimes there can be temptation to give untrue information or misleading details concerning a product or service. This is especially true where markets are shrinking or competition is severe. Such are some of the factors that led to creation of the regulatory body. Its functions include ensuring that all adverts are legal, truthful and accurate. ASA also ensures that the advertisements are within the advertising codes that have been set up.
A number of rules that have been put in place regarding misleading advertisements, betting, content related to child protection and social responsibility. These, together with the repercussions and penalties for non-adherence, are clearly outlined in the Advertising Code which must be complied with by all brands.
There are millions of advertisements that go on air every day through different mediums. In UK alone, it is estimated that over 10 million advertisements are recorded each year. Those that do not go through the formal channels are even more. Out of these, statistics show that close to 50,000 complaints are received regarding the content of the advertisements. The complaints range from lies, misleading instructions, harmful manuals and mature content targeted at children. These are just some of the wrongs that the Advertising Standards Authority is supposed to correct.
Over the years, ASA has built a strong foundation of protecting the public through auditing and health checking the content that is delivered to them through print, audio/visual and the Internet. What this means is that all advertisements formulated to … Read the rest
Everyone is talking about e-marketing being the in-thing and the fastest way to escalate your store sales. But, how can you maximize on online marketing to realize profits? Here are 10 proven tips that will guarantee your success with online marketing.
Learn The Difference Between What Works And What Doesn’t
Unfortunately, creativity does not always directly translate to sales. At least not in e-marketing or online marketing. To ensure your creativity is working, keep checking your results. Moreover, continue doing the things that give the best results. if you have an online store, it is important to install a technology that can tracks visitors. For example, the technology should provide information on how visitors found your site. You can also ask visitors to fill in a questionnaire with that information after their purchase.
Have A Web Address That Makes Sense
Invest time to think and decide the website URL (address) to use. Believe it or not, your site will attract more visitors if it effectively communicates your idea and is unique. It might be challenging to find a good domain name as most have been taken. However, you can go for something that has a similar name to your company’s.
Market Your Store Extensively
The first marketing strategy to implement are the ones you already have. If you are already using a company letter head, brochures and business cards, simply include your web address in them. Another marketing strategy to pay attention to is search engine optimization. Your e-commerce business won’t yield any worthwhile returns if it can’t be found on the first page of Google. Even if you have to pay your web developer for this, do it as it will be worth the money.
Another method worth considering is the pay-per-click (PPC) marketing that’s offered by Google. This … Read the rest
Heard of the working model of doing direct sales or network marketing business? If you have not heard about it, you are missing out on a sure way of improving your business, recruiting more leads and generating huge revenues.
Successful traditional and online and networking marketing businesses use this model. This model is attraction marketing.
So, what is attraction marketing?
Let’s look at an example. Which one is better?
- you call someone who is ready to do business with you or;
- you call and start persuading a stranger to buy your product?
The first option is obviously better. That is what attraction marketing is all about.
Attraction marketing is a way of leveraging the Internet to attract interested prospects to your MLM opportunity rather than chasing and bugging them about your products and services. In other words, it is a way of finding prospects that have a need you can fulfill.
If you are still cold calling, sending out flyers and brochures, buying leads, being punctual to hotel meetings and chasing friends and family in coffee shops to join your MLM team, you may know how tiresome and expensive the activities can be. While some of these marketing methods may still work, attraction marketing is more effective since it draws prospects to you rather than repel them.
In most cases, the concept of attraction is associated with network marketing. Network marketers explain how the products or service has changed their lives in an effort to convince other people to be part of the business by either buying the product or becoming associates.
How does it work?
Attraction marketing aims at gaining a primary spot in the mind of your prospects. Here is how it works:
- First, provide your prospects with useful information about how the product or service you
… Read the rest
Before you pick up the phone to call a prospect to sell horse trailer insurance services, you should know your USP. However, the USP needs to be more than how your business or solution is different. If you are still calling customers with a pre-memorized 30-second pitch about your business, you are in for a hard time closing sales.
In the past, the “how we are different” type of USP worked well. However today, prospects are bombarded with sales people every now and then and will quickly dismiss you when they smell a ting of sales in your communication. So, how do you effectively get the attention of your prospects and make then give you their attention, and probably an appointment for a presentation? Redefine the USP.
Let’s look at an example. How would you approach selling to horse trailer insurance services company? Read on for some tips.
Define Your Unique Selling Proposition
To make your USP work, it has to be about the prospect rather than your business or product. Yes, you are already unique in your own way, but how will prospects benefit by doing business with you? Prospects don’t care about your product; they want to know what’s in for them. Provide this in the USP.
Due to the differences in business offerings and practices, it is difficult to define a standard process of creating a unique selling proposition. However there are factors that cut across the broad when defining a USP. To define your USP, answer these two questions:
- Who is your ideal customer?
Who is your business targeting? Which prospects will appreciate your products and/or services? The answer to these questions will help you determine your ideal customer. The ideal customer should find value in your offering, needs the offering and is capable of … Read the rest
Facebook has in the recent past clearly placed itself at the core of modern day marketing. It is a powerful tool which if well utilized, can bring unmatched value to any we based business.
To be able to connect with the millions of people that browse the site each day, it is essential to create a Facebook page that will generate traffic to your website. A Facebook page is better placed to create revenue for the business. Creating an attractive website page is not easy. It takes time and plenty of planning so that content can match what the visitors to the site are attracted to.
According to reliable statistics, Facebook is home to 500 million users globally. It is estimated for these 50 million users, each has connection to at least 60 pages. This makes a huge network of users. It is estimated that by the start of 2011, purpose built pages in Facebook had reached 5.3 billion.
Currently, over 65 percent of web based businesses are rely entirely on Facebook for their marketing campaigns. Many of these businesses have active pages on Facebook rather than links to other websites. The pages are much more effective when it comes to giving corporate information and product details.
While there are consultancy firms that can help in setting up attractive Facebook pages for businesses, this is a task that you can do without help. Since your company may not have a budget set aside for the exercise, you need to know the steps of making a page, getting targeted fans to the page and keeping an active online community. What matters most in a page is the relevance of the information provided. Too much information may discourage readers as it is viewed as boring to read.
Details that will be of … Read the rest
The last couple of years have witnessed a tremendous growth of social media. While a decade ago it was viewed as fad, the perception has changed greatly as marketers and organizations see a valuable avenue to reach out to the outside world in an easy and cost effective way.
The emerging of more social websites and their growing membership size shows how influential social media has become. It is an indication that it is not an idea that is dying soon. In the coming years there are predictions of increased reliance in social media for purposes of marketing and information distribution. Some of these changes are already being experienced while others are clearly on the pipeline.
Privacy is slowly being done away with as social media opens up peoples lives through interaction. In the coming years it will be easy to get the true personal profiles of employers and employees on social media. From there, one can tell their interests, likes, dislikes, opinions on various issues and even credentials. More private life data will be available as people upload videos, photos and family information that was previously confidential. This will generally make it easier to do business and socialize among many other things.
It is predicted that the influence of social media will grow threefold in the coming years as more people learn of its benefits and subscribe to various social networks. This will increase the demand and search for information on the popular search engines like Google, Yahoo, Baidu and Bing. Blogs and social websites like Twitter and Facebook that have already established themselves as leading social networking sites will be the biggest beneficiaries in this expected boom.
Due to the huge influx of data in social media networks, content management will be the next big headache. The owners … Read the rest
The sales and marketing departments of brick and mortar stores and online businesses are in some sort of competition. The competition is about who can position their product in the market and win a huge slice of the market. As MLMers, we are also in the same marketing environment.
There are many MLM opportunities in the market and you will be up against other MLMers from different companies trying to win over the same prospects that you are targeting. So, how do you deal with the competition?
To be successful in MLM, you need a different approach to finding leads—an interesting and different approach that seeks not to nag customers but otherwise bring forth value and attract customers. This is known as Attraction Marketing.
Attraction marketing, otherwise referred to as educational marketing, is what successful network marketers are doing to recruit new leads and build their teams.
If you have read how to start a WordPress blog and have set up a site, how do you go about generating leads with attraction marketing? Here are some tips that will help you:
Gain Your Customers’ Trust First
In attraction marketing, you should start your communication with the problem of your audience in mind. Address the problems by offering valuable solutions.
Find out the problems that your audience has, answer their questions and offer working solutions even if you are connecting with them for the first time. The easiest way to get someone to trust you is to help them without expecting anything in return. Doing so will make the prospects trust you, check your recommendations and even join your MLM opportunity in the near future.
Create Multiple Forms of Content
It is not enough to provide information to your audience; how you deliver the information also counts. You can … Read the rest
For the success of any business venture, advertising is mandatory. Advertising helps to reach potential consumers with information about your goods and services. The effectiveness of any marketing campaign is determined by the choice of digital agency. While there are a number of traditional methods that can be used to reach out to clients, digital media remains the leading modern day marketing strategy. For instance, the Internet hosts to millions of people each day. Reaching out to even a small percentage of such a huge customer base is a big plus for any business.
When choosing a digital agency to carry out your marketing activities, there are a number of factors that must not be ignored. Most of these revolve around legal issues while others are based on the effectiveness of the firm in question.
Compliance to Advertising Standards Authority is an obvious prerequisite. Choosing to work with a firm that does not adhere to the Committee of Advertising Practice codes is a sure way of inviting problems in future. CAP ensures a level playing field in the area of digital advertising, mainly ensuring that the contents of advertisements meet the stipulated standards. For instance, an advertisement that sends out a dishonest message or content that is rated as offensive may be banned by ASA.
The track record of the digital agency you want to work with is an important area that needs to be looked at. If the agency has no track record you cannot be sure of the quality of their work. Before choosing an agency, inquire on their previous projects and even ask for references for customers they have worked for before. Contact the clients and get their honest opinion of the quality of services they received form the agency.
While doing this, you may also want … Read the rest