Before you pick up the phone to call a prospect to sell horse trailer insurance services, you should know your USP. However, the USP needs to be more than how your business or solution is different. If you are still calling customers with a pre-memorized 30-second pitch about your business, you are in for a hard time closing sales.
In the past, the “how we are different” type of USP worked well. However today, prospects are bombarded with sales people every now and then and will quickly dismiss you when they smell a ting of sales in your communication. So, how do you effectively get the attention of your prospects and make then give you their attention, and probably an appointment for a presentation? Redefine the USP.
Let’s look at an example. How would you approach selling to horse trailer insurance services company? Read on for some tips.
Define Your Unique Selling Proposition
To make your USP work, it has to be about the prospect rather than your business or product. Yes, you are already unique in your own way, but how will prospects benefit by doing business with you? Prospects don’t care about your product; they want to know what’s in for them. Provide this in the USP.
Due to the differences in business offerings and practices, it is difficult to define a standard process of creating a unique selling proposition. However there are factors that cut across the broad when defining a USP. To define your USP, answer these two questions:
- Who is your ideal customer?
Who is your business targeting? Which prospects will appreciate your products and/or services? The answer to these questions will help you determine your ideal customer. The ideal customer should find value in your offering, needs the offering and is capable of … Read the rest
Facebook has in the recent past clearly placed itself at the core of modern day marketing. It is a powerful tool which if well utilized, can bring unmatched value to any we based business.
To be able to connect with the millions of people that browse the site each day, it is essential to create a Facebook page that will generate traffic to your website. A Facebook page is better placed to create revenue for the business. Creating an attractive website page is not easy. It takes time and plenty of planning so that content can match what the visitors to the site are attracted to.
According to reliable statistics, Facebook is home to 500 million users globally. It is estimated for these 50 million users, each has connection to at least 60 pages. This makes a huge network of users. It is estimated that by the start of 2011, purpose built pages in Facebook had reached 5.3 billion.
Currently, over 65 percent of web based businesses are rely entirely on Facebook for their marketing campaigns. Many of these businesses have active pages on Facebook rather than links to other websites. The pages are much more effective when it comes to giving corporate information and product details.
While there are consultancy firms that can help in setting up attractive Facebook pages for businesses, this is a task that you can do without help. Since your company may not have a budget set aside for the exercise, you need to know the steps of making a page, getting targeted fans to the page and keeping an active online community. What matters most in a page is the relevance of the information provided. Too much information may discourage readers as it is viewed as boring to read.
Details that will be of … Read the rest
The last couple of years have witnessed a tremendous growth of social media. While a decade ago it was viewed as fad, the perception has changed greatly as marketers and organizations see a valuable avenue to reach out to the outside world in an easy and cost effective way.
The emerging of more social websites and their growing membership size shows how influential social media has become. It is an indication that it is not an idea that is dying soon. In the coming years there are predictions of increased reliance in social media for purposes of marketing and information distribution. Some of these changes are already being experienced while others are clearly on the pipeline.
Privacy is slowly being done away with as social media opens up peoples lives through interaction. In the coming years it will be easy to get the true personal profiles of employers and employees on social media. From there, one can tell their interests, likes, dislikes, opinions on various issues and even credentials. More private life data will be available as people upload videos, photos and family information that was previously confidential. This will generally make it easier to do business and socialize among many other things.
It is predicted that the influence of social media will grow threefold in the coming years as more people learn of its benefits and subscribe to various social networks. This will increase the demand and search for information on the popular search engines like Google, Yahoo, Baidu and Bing. Blogs and social websites like Twitter and Facebook that have already established themselves as leading social networking sites will be the biggest beneficiaries in this expected boom.
Due to the huge influx of data in social media networks, content management will be the next big headache. The owners … Read the rest