What does it mean for brands?
The UK Advertising Standards Authority (ASA) is a regulatory body that has been in operation for over 50 years. Its core mandate is to control and regulate advertising content on the media including the Internet.
With advertising being the only way that marketers can reach potential clients, sometimes there can be temptation to give untrue information or misleading details concerning a product or service. This is especially true where markets are shrinking or competition is severe. Such are some of the factors that led to creation of the regulatory body. Its functions include ensuring that all adverts are legal, truthful and accurate. ASA also ensures that the advertisements are within the advertising codes that have been set up.
A number of rules that have been put in place regarding misleading advertisements, betting, content related to child protection and social responsibility. These, together with the repercussions and penalties for non-adherence, are clearly outlined in the Advertising Code which must be complied with by all brands.
There are millions of advertisements that go on air every day through different mediums. In UK alone, it is estimated that over 10 million advertisements are recorded each year. Those that do not go through the formal channels are even more. Out of these, statistics show that close to 50,000 complaints are received regarding the content of the advertisements. The complaints range from lies, misleading instructions, harmful manuals and mature content targeted at children. These are just some of the wrongs that the Advertising Standards Authority is supposed to correct.
Over the years, ASA has built a strong foundation of protecting the public through auditing and health checking the content that is delivered to them through print, audio/visual and the Internet. What this means is that all advertisements formulated to … Read the rest
Everyone is talking about e-marketing being the in-thing and the fastest way to escalate your store sales. But, how can you maximize on online marketing to realize profits? Here are 10 proven tips that will guarantee your success with online marketing.
Learn The Difference Between What Works And What Doesn’t
Unfortunately, creativity does not always directly translate to sales. At least not in e-marketing or online marketing. To ensure your creativity is working, keep checking your results. Moreover, continue doing the things that give the best results. if you have an online store, it is important to install a technology that can tracks visitors. For example, the technology should provide information on how visitors found your site. You can also ask visitors to fill in a questionnaire with that information after their purchase.
Have A Web Address That Makes Sense
Invest time to think and decide the website URL (address) to use. Believe it or not, your site will attract more visitors if it effectively communicates your idea and is unique. It might be challenging to find a good domain name as most have been taken. However, you can go for something that has a similar name to your company’s.
Market Your Store Extensively
The first marketing strategy to implement are the ones you already have. If you are already using a company letter head, brochures and business cards, simply include your web address in them. Another marketing strategy to pay attention to is search engine optimization. Your e-commerce business won’t yield any worthwhile returns if it can’t be found on the first page of Google. Even if you have to pay your web developer for this, do it as it will be worth the money.
Another method worth considering is the pay-per-click (PPC) marketing that’s offered by Google. This … Read the rest
Heard of the working model of doing direct sales or network marketing business? If you have not heard about it, you are missing out on a sure way of improving your business, recruiting more leads and generating huge revenues.
Successful traditional and online and networking marketing businesses use this model. This model is attraction marketing.
So, what is attraction marketing?
Let’s look at an example. Which one is better?
- you call someone who is ready to do business with you or;
- you call and start persuading a stranger to buy your product?
The first option is obviously better. That is what attraction marketing is all about.
Attraction marketing is a way of leveraging the Internet to attract interested prospects to your MLM opportunity rather than chasing and bugging them about your products and services. In other words, it is a way of finding prospects that have a need you can fulfill.
If you are still cold calling, sending out flyers and brochures, buying leads, being punctual to hotel meetings and chasing friends and family in coffee shops to join your MLM team, you may know how tiresome and expensive the activities can be. While some of these marketing methods may still work, attraction marketing is more effective since it draws prospects to you rather than repel them.
In most cases, the concept of attraction is associated with network marketing. Network marketers explain how the products or service has changed their lives in an effort to convince other people to be part of the business by either buying the product or becoming associates.
How does it work?
Attraction marketing aims at gaining a primary spot in the mind of your prospects. Here is how it works:
- First, provide your prospects with useful information about how the product or service you
… Read the rest