Heard of the working model of doing direct sales or network marketing business? If you have not heard about it, you are missing out on a sure way of improving your business, recruiting more leads and generating huge revenues.
Successful traditional and online and networking marketing businesses use this model. This model is attraction marketing.
So, what is attraction marketing?
Let’s look at an example. Which one is better?
- you call someone who is ready to do business with you or;
- you call and start persuading a stranger to buy your product?
The first option is obviously better. That is what attraction marketing is all about.
Attraction marketing is a way of leveraging the Internet to attract interested prospects to your MLM opportunity rather than chasing and bugging them about your products and services. In other words, it is a way of finding prospects that have a need you can fulfill.
If you are still cold calling, sending out flyers and brochures, buying leads, being punctual to hotel meetings and chasing friends and family in coffee shops to join your MLM team, you may know how tiresome and expensive the activities can be. While some of these marketing methods may still work, attraction marketing is more effective since it draws prospects to you rather than repel them.
In most cases, the concept of attraction is associated with network marketing. Network marketers explain how the products or service has changed their lives in an effort to convince other people to be part of the business by either buying the product or becoming associates.
How does it work?
Attraction marketing aims at gaining a primary spot in the mind of your prospects. Here is how it works:
- First, provide your prospects with useful information about how the product or service you
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Before you pick up the phone to call a prospect to sell horse trailer insurance services, you should know your USP. However, the USP needs to be more than how your business or solution is different. If you are still calling customers with a pre-memorized 30-second pitch about your business, you are in for a hard time closing sales.
In the past, the “how we are different” type of USP worked well. However today, prospects are bombarded with sales people every now and then and will quickly dismiss you when they smell a ting of sales in your communication. So, how do you effectively get the attention of your prospects and make then give you their attention, and probably an appointment for a presentation? Redefine the USP.
Let’s look at an example. How would you approach selling to horse trailer insurance services company? Read on for some tips.
Define Your Unique Selling Proposition
To make your USP work, it has to be about the prospect rather than your business or product. Yes, you are already unique in your own way, but how will prospects benefit by doing business with you? Prospects don’t care about your product; they want to know what’s in for them. Provide this in the USP.
Due to the differences in business offerings and practices, it is difficult to define a standard process of creating a unique selling proposition. However there are factors that cut across the broad when defining a USP. To define your USP, answer these two questions:
- Who is your ideal customer?
Who is your business targeting? Which prospects will appreciate your products and/or services? The answer to these questions will help you determine your ideal customer. The ideal customer should find value in your offering, needs the offering and is capable of … Read the rest
Facebook has in the recent past clearly placed itself at the core of modern day marketing. It is a powerful tool which if well utilized, can bring unmatched value to any we based business.
To be able to connect with the millions of people that browse the site each day, it is essential to create a Facebook page that will generate traffic to your website. A Facebook page is better placed to create revenue for the business. Creating an attractive website page is not easy. It takes time and plenty of planning so that content can match what the visitors to the site are attracted to.
According to reliable statistics, Facebook is home to 500 million users globally. It is estimated for these 50 million users, each has connection to at least 60 pages. This makes a huge network of users. It is estimated that by the start of 2011, purpose built pages in Facebook had reached 5.3 billion.
Currently, over 65 percent of web based businesses are rely entirely on Facebook for their marketing campaigns. Many of these businesses have active pages on Facebook rather than links to other websites. The pages are much more effective when it comes to giving corporate information and product details.
While there are consultancy firms that can help in setting up attractive Facebook pages for businesses, this is a task that you can do without help. Since your company may not have a budget set aside for the exercise, you need to know the steps of making a page, getting targeted fans to the page and keeping an active online community. What matters most in a page is the relevance of the information provided. Too much information may discourage readers as it is viewed as boring to read.
Details that will be of … Read the rest